LUCRUM : Jurnal Bisnis Terapan
type: channel
description: LUCRUM : Jurnal Bisnis Terapan diterbitkan oleh Institut Bisnis dan Teknologi Pelita Indonesia, Pekanbaru. Jurnal ini terbit 4 (empat) kali setahun, setiap bulan maret, juni, september dan desember. Jurnal LUCRUM versi Online terbit pertama kali bulan Desember 2021. LUCRUM : Jurnal Bisnis Terapan adalah Jurnal berlingkup Nasional. Jurnal ini memuat artikel ilmiah hasil penelitian, kajian, dan resensi buku dari para peneliti di Perguruan Tinggi serta para Profesional atau Praktisi di bidang Manajemen Terapan, Manajemen Keuangan, Manajemen Pemasaran, Manajemen SDM, Sistem Informasi Manajamen, Akuntansi Keuangan, Sistem Informasi Akuntasi Audit, Kewirausahaan dan lain-lain.
publisher: Institut Bisnis dan Teknologi Pelita Indonesia
language: en-US
publication name: LUCRUM : Jurnal Bisnis Terapan
issn: 2828-7975
items: THE EFFECT OF PRICE, PRODUCTS QUALITY, SERVICE QUALITY, AND CUSTOMER TRUST ON CUSTOMER LOYALTY AT PT. BUMI ANDALAS BUILDING PEKANBARU
items: THE INFLUENCE OF FLEXIBLE WORKING ARRANGEMENT, MOTIVATION AND TRAINING ON SATISFACTION AND PERFORMANCE OF DIRECTORATE GENERAL OF TREASURY OF RIAU
items: THE EFFECT OF MOTIVATION, LEADERSHIP AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. SUJATI SINAR SEMPURNA
items: COMPARISON ANALYSIS OF SHARIA BANKS AND CONVENTIONAL BANKS IN VIEW FROM THE HEALTH LEVEL OF BANKS LISTED ON THE INDONESIA STOCK EXCHANGE
items: PENGARUH ROA, DER, DAN CR TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2018-2022
items: ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, TRUST AND PROMOTION ON GOJEK CUSTOMER LOYALTY IN PEKANBARU
items: PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN FRONTLINER PT BANK CENTRAL ASIA TBK KANTOR CABANG UTAMA PEKANBARU
items: PENGARUH LINGKUNGAN KERJA, KECERDASAN EMOSI DAN KEMAMPUAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN DI CV. HM
items: MODERATION OF TAX SOCIALIZATION ON THE INFLUENCE OF KNOWLEDGE, AWARENESS, AND DIGITALIZATION OF TAX ADMINISTRATION ON TAXPAYER COMPLIANCE AT KPP PRATAMA PEKANBARU TAMPAN
items: MARKETING STRATEGY ANALYSIS ON BEAUTY PRODUCT PURCHASE DECISIONSON THE SHOPEE INDONESIA

THE EFFECT OF PRICE, PRODUCTS QUALITY, SERVICE QUALITY, AND CUSTOMER TRUST ON CUSTOMER LOYALTY AT PT. BUMI ANDALAS BUILDING PEKANBARU
type: item
description: The purpose of this study was to determine the effect of price, product quality, service quality, and customer trust on customer loyalty at PT. Bumi Andalas Pekanbaru Building. This study uses primary and secondary data. In this study, primary data were obtained directly from respondents by dividing questionnaires or lists of statements on a predetermined sample. Secondary data is generally in the form of evidence, historical records or reports arranged in published archives. The method used is multiple linear regression analysis with a sample of 100 respondents. The results of this study indicate that product quality, brand image, trust and product innovation have a significant positive effect on customer loyalty who have made purchases at PT. Bumi Andalas Building Pekanbaru.
creator: Aina
creator: Astri Ayu Purwati
creator: Ermina Rusilawati
creator: Anggrina Febriyanti Napitupulu
creator: Amirudin M Amin
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 128
ending page: 143
doi: 10.35145/lucrum.v6i2.6060

THE INFLUENCE OF FLEXIBLE WORKING ARRANGEMENT, MOTIVATION AND TRAINING ON SATISFACTION AND PERFORMANCE OF DIRECTORATE GENERAL OF TREASURY OF RIAU
type: item
description: This study aims to determine the effect of Flexible Working Arrangement, motivation and training on satisfaction and performance in Directorate General of Treasury of Riau. The population of this research is all employees of the Directorate General of Treasury of Riau with 45 people, the research sample is 45 people using the entire population as a sample known as saturation sampling. Data collection technique is using a questionnaire scale of five Likert categories. Data analysis techniques using Structural Equation Modeling (SEM) PLS. Based on data analysis there are conclusions that Flexible Working Arrangement has no significant effect on Satisfaction and Performance, Motivation has a positive and significant effect on Satisfaction and Performance, Training has no significant effect on Satisfaction and Performance, and Satisfaction has no significant effect on Performance.
creator: Muhammad Ilman Anwar
creator: Teddy Chandra
creator: Evelyn Wijaya
creator: Puspa Dewi
creator: Wulan Syaulia Syafitri
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 144
ending page: 160
doi: 10.35145/lucrum.v6i2.6061

THE EFFECT OF MOTIVATION, LEADERSHIP AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. SUJATI SINAR SEMPURNA
type: item
description: This study aims to analyze the influence of motivation, leadership and job satisfaction on employee performance at PT. Sujati Sinar Sempurna both partially and simultaneously. This study uses multiple Linear Regression Equation analysis using the SPSS Version 21 application, with a sample size of 40 employees at PT. Sujati Sinar Sempurna. The results of the study of job satisfaction variableshave an impact onperformance at PT. Sujati Sinar Sempurna, while motivation and leadership have a negative effect on performance at PT. Sujati Sinar Sempurna. The variables of motivation, leadership and job satisfaction have contributed as much as75.9% of the variablesperformance, although there is still a 24.1% influence on other factors not included in the research. DSuggest to the company to pay more attention to the health of its employees, dare to hand over all decisions and policies regarding work to subordinates and be able to provide work according to the strengths of each employee, in order to improve performance in a better direction.
creator: Hendrik Chen
creator: Layla Hafni
creator: Vick Stanlay Wijaya
creator: Pamuji Hari Santoso
creator: Ria Darmasari
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 161
ending page: 173
doi: 10.35145/lucrum.v6i2.6062

COMPARISON ANALYSIS OF SHARIA BANKS AND CONVENTIONAL BANKS IN VIEW FROM THE HEALTH LEVEL OF BANKS LISTED ON THE INDONESIA STOCK EXCHANGE
type: item
description: The banking sector plays a crucial role in the growth and development of an economy. Indonesia is a country with a majority Muslim population, which has led to the development and implementation of Islamic banking in Indonesia. In 1998, the Government and the People's Representative Council made amendments to the Republic of Indonesia Law No. 7 of 1992 concerning banking, resulting in the Republic of Indonesia Law No. 10 of 1998, which explicitly stated the existence of two systems in the country's banking sector, known as the Dual Banking System. These systems are conventional banking and Islamic banking. This research aims to explore the differences between conventional banking and Islamic banking using the RGEC method. The RGEC method assesses various aspects that influence the condition or performance of a bank through the evaluation of Risk profile, Good Corporate Governance (GCG), Earnings, and Capital aspects. The population for this study consists of 47 banking companies listed on the Indonesia Stock Exchange. Purposive sampling was employed as the sampling technique, resulting in a sample size of 38 companies. The research analysis technique used in this study is the Independent Sample t-Test.
creator: Chrisansen Wanadi
creator: Syukri Hadi
creator: Anigrah Okto Nainggolan
creator: Arih Dwi Prihastomo S
creator: Muhammad Pringgo Prayetno
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 174
ending page: 190
doi: 10.35145/lucrum.v6i2.6063

PENGARUH ROA, DER, DAN CR TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2018-2022
type: item
description: Penelitian ini bertujuan untuk mengetahui pengaruh ROA, DER, dan CR terhadap harga saham pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia periode 2018–2022. Penelitian ini menggunakan data sekunder di mana data diperoleh berasal dari laporan keuangan perusahaan. Teknik pengumpulan data dalam penelitian ini adalah teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 41 perusahaan. Metode penyelesaian penelitian ini menggunakan teknik analisis kuantitatif dengan menggunakan software SmartPLS. Dari penelitian ini disimpulkan bahwa variabel Return on Asset (ROA) berpengaruh positif terhadap harga saham. Sedangkan untuk Debt to Equity Ratio (DER) dan Current Ratio (CR) tidak berpengaruh terhadap harga saham.
creator: Billy Wilson
creator: Sagita Charolina Sihombing
creator: Irawati
creator: Zulhelmi
creator: Helly Aroza Siregar
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 191
ending page: 202
doi: 10.35145/lucrum.v6i2.6064

ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, TRUST AND PROMOTION ON GOJEK CUSTOMER LOYALTY IN PEKANBARU
type: item
description: This research aims to determine and analyze the influence of service quality, trust and promotion on Gojek customer loyalty in Pekanbaru. Determination of the sample in this study used accidental sampling. Determining the sample size using the Roscoe approach, the total research sample was 120 respondents. The data collection technique consists of a questionnaire with a 1-5 Likert scale with data analysis methods using multiple linear regression with SPSS. The research results obtained show that Service Quality, Trust and Promotion have a positive and significant effect on Customer Loyalty.
creator: Awira Harta
creator: Stefani Chandra
creator: Dina Olivia
creator: Andi
creator: Luciana Fransisca
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 203
ending page: 216
doi: 10.35145/lucrum.v6i2.6065

PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN FRONTLINER PT BANK CENTRAL ASIA TBK KANTOR CABANG UTAMA PEKANBARU
type: item
description: Penelitian ini bertujuan untuk mencari tahu besarnya pengaruh dan signifikan dari Motivasi Kerja, Lingkungan Kerja, dan Insentif terhadap Kinerja Karyawan Frontliner pada PT Bank Central Asia Kantor Cabang Utama Pekanbaru. Populasi penelitian ini adalah Karyawan Perusahaan dengan sampel penelitian 55 orang yang diambil dengan teknik pengambilan sampel jenuh, metode analisis yang digunakan metode Analisis Regresi Linear Berganda dengan SPSS v.20. Variabel Independen adalah motivasi kerja, lingkungan kerja, dan insentif yang diuji pengaruhnya terhadap kinerja karyawan sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa motivasi kerja, lingkungan kerja, dan insentif berpengaruh signifikan terhadap kinerja karyawan frontliner pada PT Bank Central Asia Kantor Cabang Utama Pekanbaru.
creator: Fery Salim
creator: Achmad Tavip Junaedi
creator: Nicholas Renaldo
creator: Amries Rusli Tanjung
creator: Suhardjo
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 217
ending page: 230
doi: 10.35145/lucrum.v6i2.6066

PENGARUH LINGKUNGAN KERJA, KECERDASAN EMOSI DAN KEMAMPUAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN DI CV. HM
type: item
description: Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lingkungan kerja, kecerdasan emosi dan kemampuan komunikasi interpersonal terhadap kinerja karyawan. Penelitian ini dilaksanakan pada CV. HM di Kota Pekanbaru. Populasi dalam penelitian ini adalah seluruh karyawan di CV.HM sebanyak 41 orang. Dengan teori roscoe maka sampel dalam penelitian ini sebanyak 40 orang menggunakan metode sensus. Analisis data menggunakan regresi linier berganda. Hasil penelitian menjelaskan bahwa lingkungan kerja berpengaruh positif dan signifikan, kecerdasan emosi juga memiliki pengaruh positif dan signifikan dan kemampuan komunikasi interpersonal memiliki pengaruh positif dan signifikan terhadap kinerja karyawan.
creator: Harry P Panjaitan
creator: Melani Putri
creator: Fitri Yani
creator: Roza Sri Susanti
creator: Suyono
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 231
ending page: 244
doi: 10.35145/lucrum.v6i2.6067

MODERATION OF TAX SOCIALIZATION ON THE INFLUENCE OF KNOWLEDGE, AWARENESS, AND DIGITALIZATION OF TAX ADMINISTRATION ON TAXPAYER COMPLIANCE AT KPP PRATAMA PEKANBARU TAMPAN
type: item
description: This study analyzes how Tax Knowledge, Tax Awareness, and Digitalization of Tax Administration affect Taxpayer Compliance, with Tax Socialization as a moderating variable, focusing on Individual Taxpayers at KPP Pratama Pekanbaru Tampan. A sample of 100 respondents was selected using incidental sampling, and data was collected via Google Forms. The analysis involved descriptive statistics, quality testing, classical assumption testing, and hypothesis testing using IBM SPSS 21. Findings indicate that Tax Knowledge positively impacts taxpayer compliance but not significantly. In contrast, Tax Awareness, Digitalization of Tax Administration, and Tax Socialization have significant positive effects on compliance. Furthermore, Tax Socialization does not moderate the effect of Tax Knowledge on compliance but does strengthen the impact of Tax Awareness and Digitalization on compliance.
creator: Yusrizal
creator: Dewi Meriana
creator: Yenny Wati
creator: Diva Muliati
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 245
ending page: 255
doi: 10.35145/lucrum.v6i2.6068

MARKETING STRATEGY ANALYSIS ON BEAUTY PRODUCT PURCHASE DECISIONSON THE SHOPEE INDONESIA
type: item
description: This study aims to determine the effect of price, promotion, and service quality on purchasing decisions on beauty products with Shopee applications. This study uses the Likert scale method, which is to explain and show respondents' responses to the characteristics of a product, the results of which are obtained from the results of questionnaires and are associative to describe the relationship between the independent variable and the dependent variable . The number of samples was 316 respondents who were selected based on calculations using the Slovin formula whose sample object was performed on women using the Shopee application. The data analysis technique used is multiple linear analysis. The results showed that the price and promotion variables had a significant effect on purchasing decisions on beauty products with Shopee applications, while service quality variables did not have a significant effect on purchasing decisions on beauty products with Shopee applications.
creator: Yusnita Octafilia
creator: Mayssy Siregar
creator: Levi Yana
creator: Onny Setyawan
creator: Yuni Friska
creator: Wily Andresen
rights: Copyright (c) 2026 LUCRUM : Jurnal Bisnis Terapan
date: 2026-06-30
publication date: 2026-06-30
volume: 6
number: 2
starting page: 256
ending page: 266
doi: 10.35145/lucrum.v6i2.6069