LUCRUM : Jurnal Bisnis Terapan diterbitkan oleh Institut Bisnis dan Teknologi Pelita Indonesia, Pekanbaru. Jurnal ini terbit 4 (empat) kali setahun, setiap bulan maret, juni, september dan desember. Jurnal LUCRUM versi Online terbit pertama kali bulan Desember 2021. LUCRUM : Jurnal Bisnis Terapan adalah Jurnal berlingkup Nasional. Jurnal ini memuat artikel ilmiah hasil penelitian, kajian, dan resensi buku dari para peneliti di Perguruan Tinggi serta para Profesional atau Praktisi di bidang Manajemen Terapan, Manajemen Keuangan, Manajemen Pemasaran, Manajemen SDM, Sistem Informasi Manajamen, Akuntansi Keuangan, Sistem Informasi Akuntasi Audit, Kewirausahaan dan lain-lain.
Institut Bisnis dan Teknologi Pelita Indonesia
THE EFFECT OF PRICE, PRODUCTS QUALITY, SERVICE QUALITY, AND CUSTOMER TRUST ON CUSTOMER LOYALTY AT PT. BUMI ANDALAS BUILDING PEKANBARU
The purpose of this study was to determine the effect of price, product quality, service quality, and customer trust on customer loyalty at PT. Bumi Andalas Pekanbaru Building. This study uses primary and secondary data. In this study, primary data were obtained directly from respondents by dividing questionnaires or lists of statements on a predetermined sample. Secondary data is generally in the form of evidence, historical records or reports arranged in published archives. The method used is multiple linear regression analysis with a sample of 100 respondents. The results of this study indicate that product quality, brand image, trust and product innovation have a significant positive effect on customer loyalty who have made purchases at PT. Bumi Andalas Building Pekanbaru.
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THE INFLUENCE OF FLEXIBLE WORKING ARRANGEMENT, MOTIVATION AND TRAINING ON SATISFACTION AND PERFORMANCE OF DIRECTORATE GENERAL OF TREASURY OF RIAU
This study aims to determine the effect of Flexible Working Arrangement, motivation and training on satisfaction and performance in Directorate General of Treasury of Riau. The population of this research is all employees of the Directorate General of Treasury of Riau with 45 people, the research sample is 45 people using the entire population as a sample known as saturation sampling. Data collection technique is using a questionnaire scale of five Likert categories. Data analysis techniques using Structural Equation Modeling (SEM) PLS. Based on data analysis there are conclusions that Flexible Working Arrangement has no significant effect on Satisfaction and Performance, Motivation has a positive and significant effect on Satisfaction and Performance, Training has no significant effect on Satisfaction and Performance, and Satisfaction has no significant effect on Performance.
THE EFFECT OF MOTIVATION, LEADERSHIP AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. SUJATI SINAR SEMPURNA
This study aims to analyze the influence of motivation, leadership and job satisfaction on employee performance at PT. Sujati Sinar Sempurna both partially and simultaneously. This study uses multiple Linear Regression Equation analysis using the SPSS Version 21 application, with a sample size of 40 employees at PT. Sujati Sinar Sempurna. The results of the study of job satisfaction variableshave an impact onperformance at PT. Sujati Sinar Sempurna, while motivation and leadership have a negative effect on performance at PT. Sujati Sinar Sempurna. The variables of motivation, leadership and job satisfaction have contributed as much as75.9% of the variablesperformance, although there is still a 24.1% influence on other factors not included in the research. DSuggest to the company to pay more attention to the health of its employees, dare to hand over all decisions and policies regarding work to subordinates and be able to provide work according to the strengths of each employee, in order to improve performance in a better direction.
COMPARISON ANALYSIS OF SHARIA BANKS AND CONVENTIONAL BANKS IN VIEW FROM THE HEALTH LEVEL OF BANKS LISTED ON THE INDONESIA STOCK EXCHANGE
The banking sector plays a crucial role in the growth and development of an economy. Indonesia is a country with a majority Muslim population, which has led to the development and implementation of Islamic banking in Indonesia. In 1998, the Government and the People's Representative Council made amendments to the Republic of Indonesia Law No. 7 of 1992 concerning banking, resulting in the Republic of Indonesia Law No. 10 of 1998, which explicitly stated the existence of two systems in the country's banking sector, known as the Dual Banking System. These systems are conventional banking and Islamic banking. This research aims to explore the differences between conventional banking and Islamic banking using the RGEC method. The RGEC method assesses various aspects that influence the condition or performance of a bank through the evaluation of Risk profile, Good Corporate Governance (GCG), Earnings, and Capital aspects. The population for this study consists of 47 banking companies listed on the Indonesia Stock Exchange. Purposive sampling was employed as the sampling technique, resulting in a sample size of 38 companies. The research analysis technique used in this study is the Independent Sample t-Test.
PENGARUH ROA, DER, DAN CR TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2018-2022
Penelitian ini bertujuan untuk mengetahui pengaruh ROA, DER, dan CR terhadap harga saham pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia periode 2018–2022. Penelitian ini menggunakan data sekunder di mana data diperoleh berasal dari laporan keuangan perusahaan. Teknik pengumpulan data dalam penelitian ini adalah teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 41 perusahaan. Metode penyelesaian penelitian ini menggunakan teknik analisis kuantitatif dengan menggunakan software SmartPLS. Dari penelitian ini disimpulkan bahwa variabel Return on Asset (ROA) berpengaruh positif terhadap harga saham. Sedangkan untuk Debt to Equity Ratio (DER) dan Current Ratio (CR) tidak berpengaruh terhadap harga saham.
ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, TRUST AND PROMOTION ON GOJEK CUSTOMER LOYALTY IN PEKANBARU
This research aims to determine and analyze the influence of service quality, trust and promotion on Gojek customer loyalty in Pekanbaru. Determination of the sample in this study used accidental sampling. Determining the sample size using the Roscoe approach, the total research sample was 120 respondents. The data collection technique consists of a questionnaire with a 1-5 Likert scale with data analysis methods using multiple linear regression with SPSS. The research results obtained show that Service Quality, Trust and Promotion have a positive and significant effect on Customer Loyalty.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN FRONTLINER PT BANK CENTRAL ASIA TBK KANTOR CABANG UTAMA PEKANBARU
Penelitian ini bertujuan untuk mencari tahu besarnya pengaruh dan signifikan dari Motivasi Kerja, Lingkungan Kerja, dan Insentif terhadap Kinerja Karyawan Frontliner pada PT Bank Central Asia Kantor Cabang Utama Pekanbaru. Populasi penelitian ini adalah Karyawan Perusahaan dengan sampel penelitian 55 orang yang diambil dengan teknik pengambilan sampel jenuh, metode analisis yang digunakan metode Analisis Regresi Linear Berganda dengan SPSS v.20. Variabel Independen adalah motivasi kerja, lingkungan kerja, dan insentif yang diuji pengaruhnya terhadap kinerja karyawan sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa motivasi kerja, lingkungan kerja, dan insentif berpengaruh signifikan terhadap kinerja karyawan frontliner pada PT Bank Central Asia Kantor Cabang Utama Pekanbaru.
PENGARUH LINGKUNGAN KERJA, KECERDASAN EMOSI DAN KEMAMPUAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN DI CV. HM
Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lingkungan kerja, kecerdasan emosi dan kemampuan komunikasi interpersonal terhadap kinerja karyawan. Penelitian ini dilaksanakan pada CV. HM di Kota Pekanbaru. Populasi dalam penelitian ini adalah seluruh karyawan di CV.HM sebanyak 41 orang. Dengan teori roscoe maka sampel dalam penelitian ini sebanyak 40 orang menggunakan metode sensus. Analisis data menggunakan regresi linier berganda. Hasil penelitian menjelaskan bahwa lingkungan kerja berpengaruh positif dan signifikan, kecerdasan emosi juga memiliki pengaruh positif dan signifikan dan kemampuan komunikasi interpersonal memiliki pengaruh positif dan signifikan terhadap kinerja karyawan.
MODERATION OF TAX SOCIALIZATION ON THE INFLUENCE OF KNOWLEDGE, AWARENESS, AND DIGITALIZATION OF TAX ADMINISTRATION ON TAXPAYER COMPLIANCE AT KPP PRATAMA PEKANBARU TAMPAN
This study analyzes how Tax Knowledge, Tax Awareness, and Digitalization of Tax Administration affect Taxpayer Compliance, with Tax Socialization as a moderating variable, focusing on Individual Taxpayers at KPP Pratama Pekanbaru Tampan. A sample of 100 respondents was selected using incidental sampling, and data was collected via Google Forms. The analysis involved descriptive statistics, quality testing, classical assumption testing, and hypothesis testing using IBM SPSS 21. Findings indicate that Tax Knowledge positively impacts taxpayer compliance but not significantly. In contrast, Tax Awareness, Digitalization of Tax Administration, and Tax Socialization have significant positive effects on compliance. Furthermore, Tax Socialization does not moderate the effect of Tax Knowledge on compliance but does strengthen the impact of Tax Awareness and Digitalization on compliance.
MARKETING STRATEGY ANALYSIS ON BEAUTY PRODUCT PURCHASE DECISIONSON THE SHOPEE INDONESIA
This study aims to determine the effect of price, promotion, and service quality on purchasing decisions on beauty products with Shopee applications. This study uses the Likert scale method, which is to explain and show respondents' responses to the characteristics of a product, the results of which are obtained from the results of questionnaires and are associative to describe the relationship between the independent variable and the dependent variable . The number of samples was 316 respondents who were selected based on calculations using the Slovin formula whose sample object was performed on women using the Shopee application. The data analysis technique used is multiple linear analysis. The results showed that the price and promotion variables had a significant effect on purchasing decisions on beauty products with Shopee applications, while service quality variables did not have a significant effect on purchasing decisions on beauty products with Shopee applications.