, et al.
THE INFLUENCE OF PRICE, PROMOTION, LOCATION, AND BRAND IMAGE ON PURCHASE DECISIONS.
International Conference on Business Management and Accounting, [S.l.], v. 1, n. 1, nov. 2022.
ISSN 2988-5590.
Available at: <https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/ICOBIMA/article/view/2852>. Date accessed: 16 feb. 2026.
doi: https://doi.org/10.35145/icobima.v1i1.2852.