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The Influence of Live Shopping and Word of Mouth Promotions on Purchasing Decisions which are Moderate by Price on Tiktok Shop Users (Case Study of The Originote Skincare Products in Pandeglang Regency).
International Conference on Business Management and Accounting, [S.l.], v. 3, n. 2, may 2025.
ISSN 2988-5590.
Available at: <https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/ICOBIMA/article/view/5101>. Date accessed: 16 feb. 2026.
doi: https://doi.org/10.35145/icobima.v3i2.5101.