ERAVIA, Diana et al.
 Optimizing Digital Platform Marketing Strategies: Analysis of Impuls Purchase Behavior in Live Streaming Commerce on Gen Z In Pekanbaru, Indonesia.
<strong>International Conference on Business Management and Accounting</strong>, [S.l.], v. 4, n. 1, p. 1-14, jan. 2026.
ISSN 2988-5590.
Available at: &lt;<a href="https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/ICOBIMA/article/view/5463" target="_new">https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/ICOBIMA/article/view/5463</a>&gt;. Date accessed: 16 feb. 2026.
doi: <a href="https://doi.org/10.35145/icobima.v4i1.5463">https://doi.org/10.35145/icobima.v4i1.5463</a>.