Eravia, Diana, 		Lahamid, Qomariah, 		Zulhaida, Zulhaida, AND 		Zahirah, Qonitah.
" Optimizing Digital Platform Marketing Strategies: Analysis of Impuls Purchase Behavior in Live Streaming Commerce on Gen Z In Pekanbaru, Indonesia" <em>International Conference on Business Management and Accounting</em> [Online], Volume 4 Number 1 (26 January 2026)