NG, Martha; WIJAYA, Fransiska; CHANDRA, Jennifer.
ANALYSIS OF INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON APPLE SMARTPHONE’S PURCHASE DECISION (CASE STUDY ON PEKANBARU’S SOCIETY).
Procuratio : Jurnal Ilmiah Manajemen, [S.l.], v. 13, n. 1, p. 84-96, mar. 2025.
ISSN 2580-3743.
Available at: <https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/PROCURATIO/article/view/4927>. Date accessed: 19 may 2025.
doi: https://doi.org/10.35145/procuratio.v13i1.4927.