PENERIMAAN TEKNOLOGI OLEH PELAKU UKM KULINER DI KOTA PADANG TERHADAP LAYANAN E-COMMERCE SHOPEEFOOD
Abstract viewed = 0 times
PDF (Bahasa Indonesia) downloaded = 0 times
Abstract
This study aims to analyze the acceptance of technology by culinary SMEs in the city of Padang towards ShopeeFood e-commerce services: a study on perceived ease of use, perceived benefits, trust, behavioral intention to use, and actual use. This explanatory research study uses a survey with a quantitative approach. Data was collected on 182 Culinary SMEs in Padang who used the ShopeeFood e-commerce service using a purposive sampling technique. The data were then analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived ease of use had a significant effect on behavioral intention to use, a significant impact on perceived benefits, and a significant effect on trust. Perceived benefits had no significant effect on behavioral intention to use. Likewise, the perceived benefits have a significant effect on trust. Trust has a significant effect on behavioral intention to use, and behavioral intention to use significantly affects actual use. This research implies that culinary SMEs in Padang should develop a strategy to increase the actual use of ShopeeFood e-commerce services. An adequately set e-commerce service strategy will increase market reach and culinary UKM players' income.
Penelitian ini bertujuan untuk menganalisis penerimaan teknologi oleh pelaku ukm kuliner di Kota Padang terhadap layanan e-commerce ShopeeFood: kajian pada persepsi kemudahan penggunaan, persepsi manfaat, kepercayaan, niat perilaku untuk menggunakan, dan penggunaan sesungguhnya. Penelitian explanatory research ini menggunakan survey. survey explanatory dengan pendekatan kuantitatif. Pengumpulan data pada 182 pelaku UKM Kuliner di Kota Padang yang menggunakan layanan e-commerce ShopeeFood dilakukan dengan teknik pengambilan sampel purposive sampling. Data kemudian dianalisis menggunakan Structural Equation Modelling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan berpengaruh signifikan terhadap niat perilaku untuk menggunakan, persepsi kemudahan penggunaan berpengaruh signifikan terhadap persepsi manfaat, persepsi manfaat tidak berpengaruh signifikan terhadap niat perilaku untuk menggunakan, persepsi kemudahan penggunaan berpengaruh signifikan terhadap kepercayaan. Begitu juga dengan persepsi manfaat berpengaruh signifikan terhadap kepercayaan. Kepercayaan berpengaruh signifikan terhadap niat perilaku untuk menggunakan serta niat perilaku untuk menggunakan berpengaruh signifikan terhadap penggunaan sesungguhnya. Implikasi penelitian ini bagi pelaku UKM kuliner di kota Padang agar dapat dikembangkan menjadi strategi yang dapat meningkatkan penggunaan sesungguhnya layanan e-commerce ShopeeFood bagi pelaku UKM kuliner di kota Padang. Dengan begitu usaha UKM kuliner mampu berkembang dengan baik dengan bertambah meluasnya jangkauan pasar dengan menggunakan layanan tersebut sehingga pendapatan pelaku UKM kuliner akan meningkat.
References
Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5(3), 258–274.
Aydemir, C. (2013). A Survey Aimed at E-Commerce Applications in Firms Operating in Diyarbakir Organised Industrial Zone. International Journal of Business and Social Science, 4(1), 59–69. https://doi.org/10.13140/RG.2.1.4565.6489
Brusch, I., & Rappel, N. (2019). Exploring the acceptance of instant shopping – An empirical analysis of the determinants of user intention. Journal of Retailing and Consumer Services, 101936. https://doi.org/10.1016/j.jretconser.2019.101936
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319. Doi:10.2307/249008, 13(3), 319–340. https://doi.org/10.5962/bhl.title.33621
Ehrenhard, M., Wijnhoven, F., Broek, T. van den, & Stagno, M. Z. (2017). Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle. Technological Forecasting and Social Change, 115, 26–36. https://doi.org/10.1016/j.techfore.2016.09.011
Finance.detik.com. (2022). Mau Survive di Tengah Pandemi, Bisnis Kuliner Harus Melek Digital. Https://Finance.Detik.Com/Berita-Ekonomi-Bisnis/d-5997473/Mau-Survive-Di-Tengah-Pandemi-Bisnis-Kuliner-Harus-Melek-Digital.
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif Dengan Partial Least Square PLS Dilengkapi Software Smartpls 3.00 Xistat 2014 dan WarpPLS 4.0. (Edisi 4). Semarang: Badan Penerbit Universitas Diponegoro Semarang.
Giovannini, C. J., Ferreira, J. B., da Silva, J. F., & Ferreira, D. B. (2015). The effects of trust transference, mobile attributes and enjoyment on mobile trust. BAR - Brazilian Administration Review, 12(1), 88–108. https://doi.org/10.1590/1807-7692bar2015140052
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspective (7th editio). New Jersey: Pearson Prentice Hall.
Hair, Joseph F., Hult, G. T. M., Ringle, C. M., & Rstedt, M. S. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In SAGE Publications, Inc,. https://doi.org/10.1016/j.lrp.2013.01.002
Hayashi, F., & Bradford, T. (2014). Mobile Payments: Merchants’ Perspectives. Federal Reserve Bank Of Kansas City, 33–58.
Herzallah, F., & Mukhtar, M. (2016). The impact of percieved usefulness, ease of use and trust on managers’ acceptance of e-commerce services in small and medium-sized enterprises (SMEs) in Palestine. International Journal on Advanced Science, Engineering and Information Technology, 6(6), 922–929. https://doi.org/10.18517/ijaseit.6.6.1377
Idris, M. A., Ismail, Y., & Rizman, Z. I. (2017). The Technology Acceptance of Small and Medium Enterprise towards Vegetable Cutting Technology. Journal of Applied Environmental and Biological Sciences, 7(3), 209–213.
Ilhami, D. (2021). Kemenkop UKM Ajak Usaha Mikro Padang Masuk Ke Ekosistem Digital. Https://Rm.Id/Baca-Berita/Ekonomi-Bisnis/101161/Kemenkop-Ukm-Ajak-Usaha-Mikro-Padang-Masuk-Ke-Ekosistem-Digital.
Iqbal, M. K., Saeed, A., Raza, A., Mushtaq, H., & Faraz, N. A. (2018). An Empirical Study on the Effect of Perceived Usefulness and Ease of Use on Purchase Intention Through Mobile Devices in Pakistan : A Mediating Role of Online Trust. European Journal of Business and Management, 10(17), 30–35.
Jayani, D. H. (2021). 96,92% Tenaga Kerja Berasal dari UMKM. Https://Databoks.Katadata.Co.Id/Datapublish/2021/08/12/9692-Tenaga-Kerja-Berasal-Dari-Umkm.
Jogiyanto. (2007). Sistem Informasi Keperilakuan. Yogyakarta: Andi.
Kompasiana.com. (2021). Shopee Food: Cara Pesan Layanan Pesan-Antar Makan dari Shopee. Https://Www.Kompasiana.Com/Willibrordusb/604f2618d541df503c0bd192/Shopee-Food-Cara-Pesan-Layanan-Pesan-Antar-Makan-Dari-Shopee.
Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information and Management, 41(3), 377–397. https://doi.org/10.1016/j.im.2003.08.004
Liébana-cabanillas, F., Marinkovic, V., Lunaa, I. R. de, & Kalinic, Z. (2018). Predicting the determinants of mobile payment acceptance : A hybrid SEM-neural network approach. Technological Forecasting & Social Change, 129, 117–130. https://doi.org/10.1016/j.techfore.2017.12.015
Madan, K., & Yadav, R. (2016). Behavioural intention to adopt mobile wallet: a developing country perspective. Journal of Indian Business Research, 8(3), 227–244. https://doi.org/10.1108/JIBR-10-2015-0112
Mutua, J., Oteyo, I. N., & Njeru, A. W. (2013). The Strategic Value of e-commerce adoption among Small and Medium Enterprises in Nairobi, Kenya. Proceedings of the 2013 Annual Conference on Sustainable Research and Innovation, (May 2013), 133–138.
Natarajan, T., Balasubramanian, S. A., & Kasilingam, D. L. (2017). Understanding the intention to use mobile shopping applications and its influence on price sensitivity. Journal of Retailing and Consumer Services, 37, 8–22. https://doi.org/10.1016/j.jretconser.2017.02.010
Purwati, A. D., & Najib, M. F. (2020). Penerimaan Teknologi oleh Pelaku UMKM Kuliner di Kota Bandung terhadap Penggunaan Aplikasi Gobiz. Industrial Research Workshop and National Seminar (IRWNS), 26–27.
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: An empirical study on Facebook. Journal of Enterprise Information Management, 27(1), 6–30. https://doi.org/10.1108/JEIM-04-2012-0011
Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models. Journal of Research in Interactive Marketing, 13(2), 179–203. https://doi.org/10.1108/JRIM-04-2018-0062
Sekaran, U., & Bougie, R. (2016). Research Methods for Business : A Skill-Building Approach (Seventh ed). United Kingdom: John Wiley & Sons.
Selamat, M. A., & Windasari, N. A. (2021). Chatbot for SMEs: Integrating customer and business owner perspectives. Technology in Society, 66, 101685. https://doi.org/10.1016/j.techsoc.2021.101685
Sheikhshoaei, F., & Oloumi, T. (2011). Applying the technology acceptance model to Iranian engineering faculty libraries. The Electronic Library, 29(3), 367–378. https://doi.org/10.1108/02640471111141106
Singh, N., & Sinha, N. (2020). How perceived trust mediates merchant’s intention to use a mobile wallet technology. Journal of Retailing and Consumer Services, 52, 101894. https://doi.org/10.1016/j.jretconser.2019.101894
Tarhini, A., El-Masri, M., Ali, M., & Serrano, A. (2016). Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in lebanon a structural equation modeling approach. Information Technology and People, 29(4), 830–849. https://doi.org/10.1108/ITP-02-2014-0034
Thaker, M. A. B. M. T. (2018). Modelling SMEs’ Behavioral Intention To Adopt Islamic Crowdfunding-Small And Medium Enterprises (ICSMEs) Model As A Source Of Financing In Malaysia. Journal of Islamic Monetary Economics and Finance, 4(2), 293–310.
Tyas, E. I., & Darma, E. S. (2017). Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, dan Actual Usage Terhadap Penerimaan Teknologi Informasi: Studi Empiris Pada Karyawan Bagian Akuntansi dan Keuangan Baitul Maal Wa Tamwil Wilayah Daerah Istimewa Yogyakarta. Reviu Akuntansi Dan Bisnis Indonesia, 1(1), 25–35. https://doi.org/10.18196/rab.010103
Wanyoike, D. M., Mukulu, E., & Waititu, A. G. (2012). ICT Attributes as Determinants of E-commerce Adoption by Formal Small Enterprises in Urban Kenya. International Journal of Business and Social Science, 3(23), 65–74.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
