TRUST, SECURITY, CONVENIENCE, QUALITY OF SERVICE AND PRICE ON ONLINE PURCHASE DECISIONS IN PT. YANMARINDO PERKASA
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, keamanan, kemudahan, kualitas pelayanan dan harga terhadap keputusan pembelian secara online. Populasi dalam penelitian ini adalah konsumen PT. Yanmarindo Perkasa yang melakukan pembelian secara online. Teknik pengambilan sampel menggunakan metode convenience sampling yang dimana sampelnya berjumlah 100 sampel. Penelitian ini menggunakan data primer dan data sekunder. Dalam penelitian ini, data primer diperoleh langsung dari responden dengan membagikan kuesioner sedangkan data sekunder diperoleh langsung dari perusahaan berupa data hasil penjualan tahunan secara online oleh pihak marketing PT. Yanmarindo Perkasa. Teknik analisis penelitian yang digunakan adalah analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda dan pengujian hipotesis menggunakan bantuan software SPSS versi 21. Hasil penelitian ini menunjukan bahwa variabel kemudahan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian secara online pada PT. Yanmarindo Perkasa, sedangkan variabel kepercayaan, keamanan, kualitas pelayanan dan harga memiliki pengaruh positif namun tidak signifikan terhadap keputusan pembelian secara online pada PT. Yanmarindo Perkasa.
This study aims to determine the effect of trust, security, convenience, service quality and price on online purchasing decisions. The population in this study were consumers of PT. Yanmarindo Perkasa who makes online purchases. The sampling technique used convenience sampling method in which the sample amounted to 100 samples. This study uses primary data and secondary data. In this study, primary data was obtained directly from respondents by distributing questionnaires, while secondary data was obtained directly from the company in the form of annual sales data online by the marketing party of PT. Yanmarindo Perkasa. The research analysis technique used is descriptive analysis, classical assumption test, multiple linear regression analysis and hypothesis testing using SPSS version 21 software. The results of this study indicate that the convenience variable has a positive and significant influence on online purchasing decisions at PT. Yanmarindo Perkasa, while the variables of trust, security, service quality and price have a positive but not significant effect on online purchasing decisions at PT. Yanmarindo Perkasa.
References
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Kim, Y., & Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-commerce. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2017.01.001
Komala, R. D. (2017). Jurnal Fakultas Ilmu Terapan Universitas Telkom. Jurnal Fakultas Ilmu Terapan Universitas Telkom, 3(2), 330–337.
Kotler, Philip dan Armstrong, G. (2008). Prinsip-Prinsip Pemasaran (Jilid 1). Erlangga : Jakarta.
McKnight, D.H., Choudhury, V., Kacmar, C. (2015). Developing and Validating Trust Measures for E-Commerce: An Integrative Typology. Inf.Syst. Res. 13(3), 334-359.
Mulyadi, A., Eka, D., & Naillis, W. (2018). Marketing 11 edition.pdf. 2, 87–94.
Mutiara, M., & Wibowo, I. (2020). Pengaruh Kepercayaan, Keamanan dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Manajemen Bisnis Krisnadwipayana, 8(2), 90. https://doi.org/10.35137/jmbk.v8i2.419
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Purba, J. O., Christina, C., Wijaya, E., Andi, & Syahputra, H. (2023). Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa. Luxury: Landscape of Business Administration, 1(1), 12–22. https://firstcierapublisher.com/index.php/luxury/article/view/16
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Saputro, P. A., Irman, M., & Panjaitan, H. P. (2022). Quality of Socialization, Services, and Electronic Services on Taxpayer Satisfaction and Taxpayer Compliance at Kantor Pelayanan Pajak Madya Pekanbaru. Journal of Applied Business and Technology, 3(3), 287–301.
Sudarno, Hutahuruk, M. B., Prayetno, M. P., Renaldo, N., Taylor, J. A., & Harrison, E. (2024). Educational Tactics through Social Marketing: Enhancing Awareness and Community Participation in Building a Quality Education Environment. Reflection: Education and Pedagogical Insights, 1(4), 203–215. https://doi.org/https://doi.org/10.61230/reflection.v1i4.64
Sudaryono. (2016). Manajemen Pemasaran Teori dan Implementasi (Edisi 1). Yogyakarta : Andi Offset.
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Suhardjo, S., Renaldo, N., Sevendy, T., Wahid, N., & Cecilia, C. (2023). Customer Satisfaction with Online Food Delivery Services. Luxury: Landscape of Business Administration, 1(2), 90–101. https://firstcierapublisher.com/index.php/luxury/article/view/27
Sukma, A. (2012). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian melalui Social Networking Website. Jurnal Ekonomi Manajemen,hlm. 300.
Suyono, Firnando, F., Yuliendi, R. R., Sudarno, & Putri, N. Y. (2022). The Effect of Quality Service on Client Satisfaction and Loyalty in Tax and Management Consultant Office. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 213–228.
Suyono, S., Ayu, D., Rusilawati, E., Kudri, W. M., & Renaldo, N. (2023). Marketing Mix on Customer Satisfaction at the Tax Consulting Office Dr. Sudarno, S. Pd., M. M., BKP and Colleagues Pekanbaru. Journal of Applied Business and Technology, 4(2), 198–213. https://doi.org/https://doi.org/10.35145/jabt.v4i3.135
Tjiptono, F. (2015). Strategi Pemasaran (Edisi 4). CV Andi.
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Wijaya, E., & Purba, A. W. (2021). The Influence of Price, Promotion, Location, and Servicescape on Customer Satisfaction in Pekanbaru Holiday Hotel. Journal of Applied Business and Technology, 2(1), 44–58.
Wulandari, Y. T. (2018). Pengaruh Kepercayaan, Keamanan, Persepsi Resiko dan Kualitas Pelayanan Terhadap Keputusan Pembelian Secara Online Melalui Media Sosial Instagram. Manajerial, 4(1), 91. https://doi.org/10.30587/manajerial.v4i1.310
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Amin, A. M., & Wijaya, J. (2024). Brand Trust, Celebrity Endorser, and Product Bundling on Purchasing Interest and Its Impact on Decisions to Purchase Starbucks Drink at Pekanbaru. Interconnection: An Economic Perspective Horizon, 1(4), 181–197. https://doi.org/https://doi.org/10.61230/interconnection.v1i4.69
Amin, A. M., Angelia, R., Mukhsin, Eddy, P., & Yuliendi, R. R. (2022). The Effect of Product Quality, Price, and Word of Mouth on Packing Sticker Purchase Decision at CV. Blitz Media Kreasindo Pekanbaru City. Journal of Applied Business and Technology, 3(3), 214–225. https://doi.org/10.35145/jabt.v3i3.105
Amin, A. M., Utari, V. V., Tjahjana, D. J. S., Syahputra, H., & S, M. R. (2023). Brand Image, Service Quality, and Online Customer Review on the Decision to Use Gojek Application Services in Pekanbaru. Interconnection: An Economic Perspective Horizon, 1(2), 68–79. http://firstcierapublisher.com/index.php/interconnection/article/view/34
Amstrong, K. dan G. (2016). Dasar-Dasar Pemasaran (Jilid 1. E). Jakarta: Erlangga.
Arifin. (2017). SPSS 24 untuk Penelitian dan Skripsi. Jakarta : Kelompok Gramedia.
Baskara, I. P., & Hariyadi, G. T. (2012). Analisis Kepercayaan, Keamanan, Kualitas Pelayanan dan Persepsi akan Resiko Terhadap Keputusan Pembelian Melalui Situs Jejaring Sosial (Social Networking Websites) (Studi pada Mahasiswa di Kota Semarang). 2011, 1–15.
Caniago, A., & Sudarmi, W. (2021). Analisis Pengaruh Kepercayaan dan Motivasi Karyawan Terhadap Kinerja Perusahaan 1. 10(2007). https://doi.org/10.34127/jrlab.v10i1.404
Chandra, F. T. dan G. (2011). Service, Quality, dan Satisfaction. Yogyakarta: CV Andi.
Chandra, S., Tianto, A., Veronica, V., Ng, M., & David, D. (2023). The Influence of Products, Prices, Promotions, and Places on Purchase Decisions at PT. Arta Agrindo Subur Pratama Pekanbaru. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 257–270. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4084
Chandra, T., Wijaya, E., Suryadiningrat, A., Chandra, S., Chandra, J., Indonesia, P., Dumai, P., & Office, T. (2023). Corporate Taxpayer Satisfaction and Compliance Analysis at Pratama Dumai Tax Office: Review of the Service System. International Conference on Business Management and Accounting (ICOBIMA), 1(2), 429–442. https://doi.org/https://doi.org/10.35145/icobima.v1i2.3071
Daryanto. (2011). Sari Kuliah Manajemen Pemasaran. Bandung : Sarana Tutorial Nurani Sejahtera.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly.
Fachrizi Alwafi, R. H. M. (2016). Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Kepercayaan Terhadap Toko dan Pengalaman Berbelanja Terhadap Minat Beli Secara Online pada Situs Jual Beli Tokopedia.com. Journal of Management, 5(2), 1-15.
Fandiyanto, R., Sularso, R. A., & Irawan, B. (2017). Pengaruh Kemudahan, Keamanan, Ketanggapan, Harga dan Reputasi Perusahaan Terhadap Kepercayaan dan Keputusan Pembelian Produk Kerajinan Danbo Secara Online. Angewandte Chemie International Edition, 6(11), 951–952.
Faroh, W. N. (2017). Analisa Pengaruh Harga, Promosi, dan Pelayanan Terhadap Keputusan Pembelian. Journal Ilmiah Prodi Manajemen, 4(2), 3–24.
Goh, M., Wijaya, E., Junaedi, A. T., & Hocky, A. (2022). Customer Interest in Using Mandiri M-Banking: Can Ease of Use, Trust, Information Technology Readiness, and Social Factors Affect It? International Conference on Business Management and Accounting (ICOBIMA), 1(1), 143–153.
Hardiyanti, M. (2012). Kepercayaan pada Penjual dan Persepsi akan Risiko pada Keputusan Pembelian Melalui Internet (Online). Falkutas Ilmu Sosial dan Humaniora, Universitas Islam Negeri Sunan Kalijaga, Yogyakarta.
Harsanto, L., & Hidayat, W. (2017). Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian (Pada Ukm Martabak Mas Ipung Di Perumahan Plamongan Indah Semarang. Jurnal Ilmu Administrasi Bisnis, 6(3), 340–351.
Hidayat, A., Chandra, T., & Putra, R. (2022). Service Quality on Consumer Satisfaction and Non-Wage Consumer Loyalty in BPJS Ketenagakerjaan Pekanbaru Panam Branch. Journal of Applied Business and Technology, 3(2), 166–176.
Hymy, B. I., & Tanoto, S. (2019). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Di PT Hastaco Tour and Travel. Agora, 7(1), 1–8.
Imam, G. (2016). Aplikasi Analisis Multivariete SPSS 25 ((Edisi 9)). Semarang: Universitas Diponegoro.
Irawan, A., Lusianti, D., & Faidah, F. (2023). Customer Satisfaction in the Era of Competition 5.0. Journal of Applied Business and Technology, 4(2), 144–154.
Irawan, E. (2023). Literature Review: Marketing Management Innovation for Village Small and Medium Enterprises through Social Customer Relationship Management, Digitalization and Technology Guidance Assistance. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 1–8. https://doi.org/https://doi.org/10.35145/icobima.v2i1.3831
Isnawati, N. (2019). Pembelian Secara Online pada Aplikasi Instagram di Jakarta Timur ( Studi Pada Pengguna Instagram di Jakarta Timur ). 1–19.
Kim, Y., & Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-commerce. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2017.01.001
Komala, R. D. (2017). Jurnal Fakultas Ilmu Terapan Universitas Telkom. Jurnal Fakultas Ilmu Terapan Universitas Telkom, 3(2), 330–337.
Kotler, Philip dan Armstrong, G. (2008). Prinsip-Prinsip Pemasaran (Jilid 1). Erlangga : Jakarta.
McKnight, D.H., Choudhury, V., Kacmar, C. (2015). Developing and Validating Trust Measures for E-Commerce: An Integrative Typology. Inf.Syst. Res. 13(3), 334-359.
Mulyadi, A., Eka, D., & Naillis, W. (2018). Marketing 11 edition.pdf. 2, 87–94.
Mutiara, M., & Wibowo, I. (2020). Pengaruh Kepercayaan, Keamanan dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Manajemen Bisnis Krisnadwipayana, 8(2), 90. https://doi.org/10.35137/jmbk.v8i2.419
Naomi, P. E., Baraba, R., & Saputra, M. H. (2016). Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi, dan Harga Terhadap Keputusan Pembelian Konsumen dalam Memilih Berbelanja Secara Online. Segmen Jurnal Manajemen dan Bisnis, 12(1D), 1–12.
Naufal, A. R., & Magnadi, R. H. (2017). Pengaruh Promosi, Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Pada Rahma Rahmi Collection). Diponegoro Journal of Management, 6(4), 1–9. https://ejournal3.undip.ac.id/index.php/djom/article/view/17954
Nursani, Rois Arifin, M. H. (2018). Analisis Pengaruh Kepercayaan, Keamanan, Harga, Kualitas Pelayanan, dan Persepsi akan Resiko Terhadap Keputusan Pembelian pada Konsumen E-Commerce melalui Shopee. Angewandte Chemie International Edition, 6(11), 951–952., 102–115.
Purba, J. O., Christina, C., Wijaya, E., Andi, & Syahputra, H. (2023). Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa. Luxury: Landscape of Business Administration, 1(1), 12–22. https://firstcierapublisher.com/index.php/luxury/article/view/16
Purnama, I., Ericca, S., Hafni, L., Purba, J. O., & Tjahjana, D. J. S. (2023). Promotion Strategies, Distribution, and Product Variations on Offline and Online Purchase Decisions at Aneka Salim Group Pekanbaru. Interconnection: An Economic Perspective Horizon, 1(1), 51–58. https://firstcierapublisher.com/index.php/reflection/article/view/6
Şahin, A., Kitapçi, H., Altindağ, E., & Gök, M. S. (2017). Investigating the Impacts of Brand Experience and Service Quality. International Journal of Market Research, 59(6), 707–724. https://doi.org/10.2501/IJMR-2017-051
Saputro, P. A., Irman, M., & Panjaitan, H. P. (2022). Quality of Socialization, Services, and Electronic Services on Taxpayer Satisfaction and Taxpayer Compliance at Kantor Pelayanan Pajak Madya Pekanbaru. Journal of Applied Business and Technology, 3(3), 287–301.
Sudarno, Hutahuruk, M. B., Prayetno, M. P., Renaldo, N., Taylor, J. A., & Harrison, E. (2024). Educational Tactics through Social Marketing: Enhancing Awareness and Community Participation in Building a Quality Education Environment. Reflection: Education and Pedagogical Insights, 1(4), 203–215. https://doi.org/https://doi.org/10.61230/reflection.v1i4.64
Sudaryono. (2016). Manajemen Pemasaran Teori dan Implementasi (Edisi 1). Yogyakarta : Andi Offset.
Sugiyono. (2018). Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta, CV.
Suhardjo, S., Renaldo, N., Sevendy, T., Wahid, N., & Cecilia, C. (2023). Customer Satisfaction with Online Food Delivery Services. Luxury: Landscape of Business Administration, 1(2), 90–101. https://firstcierapublisher.com/index.php/luxury/article/view/27
Sukma, A. (2012). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian melalui Social Networking Website. Jurnal Ekonomi Manajemen,hlm. 300.
Suyono, Firnando, F., Yuliendi, R. R., Sudarno, & Putri, N. Y. (2022). The Effect of Quality Service on Client Satisfaction and Loyalty in Tax and Management Consultant Office. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 213–228.
Suyono, S., Ayu, D., Rusilawati, E., Kudri, W. M., & Renaldo, N. (2023). Marketing Mix on Customer Satisfaction at the Tax Consulting Office Dr. Sudarno, S. Pd., M. M., BKP and Colleagues Pekanbaru. Journal of Applied Business and Technology, 4(2), 198–213. https://doi.org/https://doi.org/10.35145/jabt.v4i3.135
Tjiptono, F. (2015). Strategi Pemasaran (Edisi 4). CV Andi.
Vania, F. S. (2017). Pengaruh Harga, Ulasan Produk, Kemudahan, dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia.Com. Agora, 5(1), 1–7.
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Published
2024-06-30
How to Cite
JUNAEDI, Achmad Tavip et al.
TRUST, SECURITY, CONVENIENCE, QUALITY OF SERVICE AND PRICE ON ONLINE PURCHASE DECISIONS IN PT. YANMARINDO PERKASA.
Procuratio : Jurnal Ilmiah Manajemen, [S.l.], v. 12, n. 2, p. 169-184, june 2024.
ISSN 2580-3743.
Available at: <https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/PROCURATIO/article/view/4387>. Date accessed: 05 oct. 2024.
doi: https://doi.org/10.35145/procuratio.v12i2.4387.
Section
Articles
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