,  et al.
 THE INFLUENCE OF ADVERTISING ATTRACTIVENESS, PRODUCT QUALITY, BRAND IMAGE ON PURCHASING DECISIONS AND CUSTOMER LOYALTY IN PEKANBARU COMMUNITY PURCHASING LE MINERALE WATER.
<strong>LUCRUM : Jurnal Bisnis Terapan</strong>, [S.l.], v. 5, n. 3, feb. 2026.
Available at: &lt;<a href="https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/lucrum/article/view/5783" target="_new">https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/lucrum/article/view/5783</a>&gt;. Date accessed: 16 feb. 2026.