Chandra, Stefani, Efendi, Efendi, Sangputra, Romeo, Anneliese, Jolie, AND Zulhelmi, Zulhelmi. " ELECTRONIC WORD OF MOUTH, BRAND IMAGE, CUSTOMER TRUST, ONLINE CUSTOMER RATING AND PROMOTION ON CUSTOMER PURCHASING DECISIONS ON TOKOPEDIA MARKETPLACE" LUCRUM : Jurnal Bisnis Terapan [Online], Volume 5 Number 4 (12 February 2026)