ANALYSIS OF THE EFFECT OF ALFAGIFT'S ELECTRONIC SERVICE QUALITY BASED ON OBJECTIVES USING THE E-SERVQUAL METHOD
Abstract viewed = 0 times
PDF downloaded = 0 times
Abstract
The times and technology are becoming retail business opportunities to compete online. This research was conducted with the aim to determine the effect of Alfagift service quality and the magnitude of the influence of e-servqual on user satisfaction Alfagift application. The study population was all people who had used the Alfagift application and the number was not known with certainty. So that the sample was taken using the non-probability sampling method type Purposive Sampling with the number of respondents taken as many as 130 respondents in the city of Jambi. The research data were processed using multiple linear regression methods through Statistical Product and Service Solution (SPSS) version 25. The results of data analysis showed the e-service quality hypothesis used in the study had a positive and significant effect on user satisfaction (0.878; t 10.991; sig 0.00).
References
[2] Anita, T. (2018). Pengaruh E - Service Quality Terhadap E- satisfaction pada Pengguna Di Situs Tokopedia. Jurnal Agora, Vol.6(No.1), 1-10 .
[3] Inka, J., Suharyono., Andriani, K. (2014). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan (Studi pada Pelanggan McDonald’s MT.Haryono Malang). Jurnal Administrasi Bisnis, Vol.15(No.1), 1-10.
[4] Conny, S. (2014). Kualitas Layanan, Citra Merk dan Pengaruhnya Terhadap Kepuasan Nasabah dan Loyalitas Nasabah Tabungan (Studi Pada Nasabah Taplus BNI Cabang Manado). Jurnal Riset Bisnis dan Manajemen, Vol.3(No.1), 19-32.
[5] Daniel, D. (2016). Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Memilih Laptop Acer Di Toko Lestari Komputer Manado. Jurnal Berkala Ilmiah Efisiensi, Vol.16(No.01), 503-514.
[6] Endro, P. (2012). Pengukuran Kepuasan Konsumen Pada Kualitas Pelayanan Customer Service
Berbasis Web. Jurnal Dinamika Teknik, Vol.VI(No.1), 14-24.
[7] Muhammad, R. A., Sahidillah, N. (2017). Pengaruh Store Atmosphere Pada Kepuasan Pelanggan yang Berimplikasi Pada Loyalitas Pelanggan. Jurnal Ecodemica, Vol.1(No.2), 249-258.
[8] Endang, R., Sri, P., Paulus, W. (2016). Kepuasan Nasabah Terhadap Kualitas Layanan BNI e-Banking. Jurnal Dinamika Sosial Budaya, Vol.18(No.2), 226-240.
[9] Felicia, L. (2016). Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Go-Jek Melalui Kepuasan Pelanggan. Jurnal Manajemen Bisnis, Vol.4(No.2), 95-100.
[10] Sugiyono. (2017). Metode Penelitian Bisnis. Alfabeta. Bandung.
[11] Setiawan, A. (2015). Pengaruh Trust (Kepercayaan) dan Onoline Shopping Experiences (Pengalaman Berbelanja Online) Terhadap Perilaku Konsumen dalam Berbelanja Online : Prespektif Konsumen di Indonesia. Jurnal Aplikasi Manajemen, Vol.13(No.3), 463-473.
[12] Willy, A. (2017). Metode Penelitian Terpadu Sistem Informasi. Andi. Yogyakarta.
[13] Trisnawati, O. M., Fahmi, S. (2017). Pengaruh Kualitas Layanan Elektronik (E-Servqual) terhadap Kepuasan Nasabah Pengguna Mobile Banking. Jurnal Manajemen Bisnis Indonesia, Vol.4 (No.2), February 2017.
[14] Yuniarti, F. (2015). Pengaruh Kualitas Layanan Elektronik SIAKAD Online Terhadap Kepuasan Mahasiswa Di Fakultas Ekonomi Dan Bisnis Universitas Lampung. Jurnal Bisnis Dan Manajemen, Vol.11(No.3), 187-196.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
