, ; 						, ; 						, .
 PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SUSU ULTRA MILK DI KOTA PEKANBARU.
<strong>LUCRUM : Jurnal Bisnis Terapan</strong>, [S.l.], v. 4, n. 1, juni 2024.
Tersedia pada: &lt;<a href="https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/lucrum/article/view/4280" target="_new">https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/lucrum/article/view/4280</a>&gt;. Tanggal Akses: 16 feb. 2026