MITIGASI KEKUATAN DAYA TAWAR PEMASOK PADA PERUSAHAAN CONSUMER FINANCE: SUATU STUDI PUSTAKA

  • Ikas Miran Institut Bisnis dan Teknologi Pelita Indonesia
  • Asepma Hygi Prihastuti Sekolah Tinggi Ilmu Ekonomi Persada Bunda
  • Yutiandri Rivai Institut Bisnis dan Teknologi Pelita Indonesia
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Abstract

Supplier bargaining power is one of the threats for consumer finance companies in Indonesia to gain sustainable competitive advantage. One consequence of the high bargaining power of suppliers can reduce the company's sales and income from financing consumers. Previous research generally still discusses from a supplier perspective which is less relevant to the conditions of consumer finance companies. Therefore, this research will discuss theoretical insights regarding buyer and supplier relationships from the buyer's perspective. This study adopts Social Exchange Theory, Resource Based Theory and Transaction Cost Theory and proposes a model of mitigating supplier bargaining power by increasing supplier involvement, increasing trust and collaborating.


Keywords: suppliers, social exchange theory, resource-based theory, transaction cost theory, information sharing

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Published
2024-08-21
How to Cite
MIRAN, Ikas; PRIHASTUTI, Asepma Hygi; RIVAI, Yutiandri. MITIGASI KEKUATAN DAYA TAWAR PEMASOK PADA PERUSAHAAN CONSUMER FINANCE: SUATU STUDI PUSTAKA. LUCRUM : Jurnal Bisnis Terapan, [S.l.], v. 4, n. 2, p. 144-150, aug. 2024. Available at: <https://ejournal.pelitaindonesia.ac.id/ojs32/index.php/lucrum/article/view/4312>. Date accessed: 11 sep. 2024.