Vol 5 No 3 (2025): LUCRUM : Jurnal Bisnis Terapan | LUCRUM : Jurnal Bisnis Terapan

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This journal was published on September 30th, 2025.

Jurnal ini dipublikasikan pada tanggal 30 September 2025.

Published: 2025-09-30

Articles

THE INFLUENCE OF PROMOTION MIX AND PROFESSIONALISM ON PURCHASING DECISIONS AND CUSTOMER SATISFACTION THROUGH TRUST MEDIATION AT THE DEL' AMOUR BEAUTY CLINIC IN YOGJAKARTA

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DETERMINASI BRAND LOYALTY DAN KEPUTUSAN PEMBELIAN: STUDI KASUS IKLAN DAN BRAND TRUST SIRUP MARJAN DI KOTA PEKANBARU

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THE EFFECT OF POLITICAL CONNECTIONS, INDEPENDENT COMMISSIONERS, AND INSTITUTIONAL OWNERSHIP ON TAX AVOIDANCE IN LQ45 COMPANIES 2015-2020 PERIOD

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ANALYSIS OF FACTORS INFLUENCING THE AUDIT QUALITY PUBLIC ACCOUNTING FIRM ON THE PRESENT TIME (EMPIRICAL STUDY ON ACCOUNTING PUBLIC IN PEKANBARU CITY)

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ANALISIS PENGARUH CITRA PERUSAHAAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BAN VULKANISIR DI CV. JAYA KENCANA

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THE EFFECT OF COMMUNICATION, WORK DISCIPLINE AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE AT PT. MEGA FINANCE PEKANBARU

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PENGARUH STRUKTUR AKTIVA, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL DAN PROFITABILITAS PADA PERUSAHAAN PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2017-2021

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PENGARUH HUMAN RELATION, INSENTIF, KERJASAMA TIM DAN REKRUTMEN TERHADAP KINERJA KARYAWAN FRONTLINER BANK CENTRAL ASIA KANTOR CABANG UTAMA PEKANBARU

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THE INFLUENCE OF ADVERTISING ATTRACTIVENESS, PRODUCT QUALITY, BRAND IMAGE ON PURCHASING DECISIONS AND CUSTOMER LOYALTY IN PEKANBARU COMMUNITY PURCHASING LE MINERALE WATER

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PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, PERSONAL SELLING, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI PADA PT. PRUDENTIAL LIFE ASSURANCE DI KOTA PEKANBARU

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