Digital Business Transformation: A Case Study of Singapore
DOI:
https://doi.org/10.35145/icobima.v2i1.4374Keywords:
Digital Transformation, Singapore, Artificial Intelligence, Customer Experience, Organizational ChangeAbstract
In today's digital era, digital business transformation has become a critical factor for the success of companies worldwide. Singapore, as an economic and technological hub in Asia, exemplifies effective implementation of digital transformation in business. This study explores how businesses in Singapore have adopted digital technologies to enhance operational efficiency, expand markets, and provide better services to customers. It focuses on three case studies: Grab, DBS Bank, and Shopee. The research employs a multiple case study approach, leveraging both qualitative and quantitative data from primary and secondary sources, including interviews, surveys, and document analysis. The findings highlight the role of service integration, AI, and data analytics in digital transformation. Grab's evolution into a super app, DBS Bank's digital banking initiatives, and Shopee's mobile-first strategy and live streaming features are examined. The study also addresses challenges such as cybersecurity, data privacy, and the need for a skilled digital workforce. Singapore's strong technological infrastructure, supportive regulations, and dynamic startup ecosystem have enabled businesses to leverage digital technologies effectively. The successful digital transformation of these companies offers valuable insights and can serve as an inspiration for other countries aiming to navigate the digital landscape.
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References
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Choudhury, S. (2020). How Grab evolved from a ride-hailing start-up to a super app. CNBC. Retrieved from https://www.cnbc.com/2020/06/10/how-grab-evolved-from-a-ride-hailing-start-up-to-a-super-app.html
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press. Retrieved from https://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/
Kim, J., Lee, K., & Lee, K. C. (2020). Success factors of platform business models in the digital transformation era: The case of e-commerce platforms. Sustainability, 12(20), 8654.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
Martin, K., & Murphy, P. (2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45(2), 135-155.
Minges, M. (2019). Digital transformation at DBS Bank. The World Bank. Retrieved from https://documents.worldbank.org/en/publication/documents-reports/documentdetail/712481561056967383/digital-transformation-at-dbs-bank
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478.
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118-144.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Review Press.
Fadrul, F., Howard, H., Nurazizah, F., Eddy, P., Novitriansyah, B., & Estu, A. Z. (2023). Analysis of Company Size, Inventory Intensity, and Variability of COGS on The Selection of Inventory Valuation Methods in Basic Materials Sector Companies Listed on IDX 2017-2021. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 227–237. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4068
Goh, M., Wijaya, E., Junaedi, A. T., & Hocky, A. (2022). Customer Interest in Using Mandiri M-Banking: Can Ease of Use, Trust, Information Technology Readiness, and Social Factors Affect It? International Conference on Business Management and Accounting (ICOBIMA), 1(1), 143–153.
Hanapiah, U. (2023). The Effect of Experiment Methods on Student Learning Results in Learning IPA in Class VIII Mts. Negeri 2 Labuan. Reflection: Education and Pedagogical Insights, 1(3), 99–105. http://firstcierapublisher.com/index.php/reflection/article/view/36
Hidayat, A., Syarifudin, E., & Firdaos, R. (2024). Work Ability and Organizational Climate’s Effects on Employees’ Performance. Reflection: Education and Pedagogical Insights, 1(4), 184–192. https://doi.org/https://doi.org/10.61230/reflection.v1i4.62
Irawan, E. (2023). Literature Review: Marketing Management Innovation for Village Small and Medium Enterprises through Social Customer Relationship Management, Digitalization and Technology Guidance Assistance. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 1–8. https://doi.org/https://doi.org/10.35145/icobima.v2i1.3831
Junaedi, A. T., Renaldo, N., Yovita, I., Veronica, K., & Sudarno. (2023). Digital Culture as a Moderating Factor in Increasing Digital Literacy. Reflection: Education and Pedagogical Insights, 1(3), 116–127. http://firstcierapublisher.com/index.php/reflection/article/view/49
Maisur, H. (2023). Implementation of Income and Expense Recognition at AHASS Jaya Servis. Nexus Synergy: A Business Perspective, 1(3), 168–192. https://firstcierapublisher.com/index.php/nexus/article/view/57
Marillo, C., Freeman, B., Espanha, A., Watson, J., & Viphindrat, B. (2024). Strategies for Competence Development in Dynamic Business Landscapes. Interconnection: An Economic Perspective Horizon, 1(4), 233–241. https://doi.org/https://doi.org/10.61230/interconnection.v1i4.76
Marliza, Y., Nyoto, & Sudarno. (2022). Leadership Style, Motivation, and Communication on Organizational Commitment and Employee Performance in the Rokan Hulu Regional General Hospital. Journal of Applied Business and Technology, 3(1), 40–55.
Ngatno, Junaedi, A. T., & Komardi, D. (2022). Discipline, Service Orientation, Integrity, and Leadership Style on Job Satisfaction and Performance of High School Teachers in Tanah Putih District. Journal of Applied Business and Technology, 3(2), 153–165.
Nyoto, Sudarno, Sriadmitum, I., Renaldo, N., & Hutahuruk, M. B. (2023). Conceptual Model of Leadership Style, Work Environment and Compensation on Job Satisfaction and Teacher Performance. Interconnection: An Economic Perspective Horizon, 1(1), 1–10. https://firstcierapublisher.com/index.php/interconnection/article/view/3
Panjaitan, H. P., Lumenta, M. Y., Febriyanto, F., Suyono, S., Rusilawati, E., & Kudri, W. M. (2023). The Influence of Leadership, Motivation, and Compensation on Employee Performance at PT. LG Electronics. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 238–256. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4070
Pramesti, I. G. A. A., & Renaldo, N. (2023). Tri Hita Karana Philosophy in Ethical Leadership of Village Credit Institutions. Nexus Synergy: A Business Perspective, 1(2), 95–99. http://firstcierapublisher.com/index.php/nexus/article/view/41
Purwati, A. A., Hamzah, Z., Hamzah, M. L., & Deli, M. M. (2023). Digital and Entrepreneurial Literacy in Increasing Students’ Entrepreneurial Interest in the Technological Era. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 34–43. https://doi.org/https://doi.org/10.35145/icobima.v2i1.3498
Putra, R., Farnila, V., Suyono, Tjahjana, D. J. S., & Renaldo, N. (2023). Determining Conceptual Model of Employee Satisfaction and Performance of PT Agung Automall in Soekarno Hatta Pekanbaru. Luxury: Landscape of Business Administration, 1(1), 44–52. https://firstcierapublisher.com/index.php/luxury/article/view/20
Putra, R., & Kudri, W. M. (2024). Fueling Success: Unleashing the Power of Motivation, Nurturing Work Environments, and Cultivating Organizational Culture for Peak Job Satisfaction and Performance. Luxury: Landscape of Business Administration, 2(1), 71–84. https://doi.org/https://doi.org/10.61230/luxury.v2i1.72
Rafa’i, A., Junaedi, A. T., Nyoto, Renaldo, N., & Sultan, F. M. M. (2023). The Effect of Organizational Commitment and Competence on Work Motivation and Work Performance at SMA Negeri Tapung District. Nexus Synergy: A Business Perspective, 1(1), 1–13. https://firstcierapublisher.com/index.php/nexus/article/view/1
Rafizal, J., Nyoto, Sudarno, & Sulta, F. M. M. (2022). Organizational Culture, Work Environment, and Workload on the Performance of POLRI Members (Case Study in Pekanbaru Police Criminal Reserve Unit). Journal of Applied Business and Technology, 3(3), 263–271.
Sekaran, U., & Bougie, R. (2016). Research Method for Business A Skill-Building Approach Seventh Edition (Seventh Ed). John Wiley & Sons. https://doi.org/10.1007/978-94-007-0753-5_102084
Sevendy, T., Suhardjo, S., Renaldo, N., Remy, A., & Meyer, K. (2023). Internet Understanding Moderates the Influence of Technology Acceptance Model and Digital Taxation on Taxpayer Compliance. Interconnection: An Economic Perspective Horizon, 1(3), 163–170. http://firstcierapublisher.com/index.php/interconnection/article/view/53
Suhardjo, S., Renaldo, N., Sevendy, T., Wahid, N., & Cecilia, C. (2023). Customer Satisfaction with Online Food Delivery Services. Luxury: Landscape of Business Administration, 1(2), 90–101. https://firstcierapublisher.com/index.php/luxury/article/view/27
Tanjung, A. R., Komardi, D., Renaldo, N., Reilly, W., & Yu, H. (2023). Exploring the Human Element: A Qualitative Study of the Use of Human Resources Accounting in an Organizational Context. Interconnection: An Economic Perspective Horizon, 1(3), 171–180. http://firstcierapublisher.com/index.php/interconnection/article/view/54
Wijaya, E., Ali, Z., Hocky, A., Anton, A., & Oliver, W. (2023). Impact of Company Size, Income on Share, Debt to Equity, Total Assets Revenue and Net Profit on The Kompas 100 Company Value Index. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 218–226. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4066
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2023-11-25
