ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, TRUST AND PROMOTION ON GOJEK CUSTOMER LOYALTY IN PEKANBARU
DOI:
https://doi.org/10.35145/lucrum.v6i2.6065Keywords:
Service Quality, Trust, Promotion, Customer LoyaltyAbstract
This research aims to determine and analyze the influence of service quality, trust and promotion on Gojek customer loyalty in Pekanbaru. Determination of the sample in this study used accidental sampling. Determining the sample size using the Roscoe approach, the total research sample was 120 respondents. The data collection technique consists of a questionnaire with a 1-5 Likert scale with data analysis methods using multiple linear regression with SPSS. The research results obtained show that Service Quality, Trust and Promotion have a positive and significant effect on Customer Loyalty.
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References
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