Vol. 6 No. 2 (2026): LUCRUM : Jurnal Bisnis Terapan

View Vol. 6 No. 2 (2026): LUCRUM : Jurnal Bisnis Terapan

This journal was published on June 30th, 2026.

Jurnal ini dipublikasikan pada tanggal 30 Juni 2026.

DOI: https://doi.org/10.35145/lucrum.v6i2

Published: 2026-06-30

Articles

THE EFFECT OF PRICE, PRODUCTS QUALITY, SERVICE QUALITY, AND CUSTOMER TRUST ON CUSTOMER LOYALTY AT PT. BUMI ANDALAS BUILDING PEKANBARU

Aina, Astri Ayu Purwati, Ermina Rusilawati, Anggrina Febriyanti Napitupulu, Amirudin M Amin

128-143
- pdf
THE INFLUENCE OF FLEXIBLE WORKING ARRANGEMENT, MOTIVATION AND TRAINING ON SATISFACTION AND PERFORMANCE OF DIRECTORATE GENERAL OF TREASURY OF RIAU

Muhammad Ilman Anwar, Teddy Chandra, Evelyn Wijaya, Puspa Dewi, Wulan Syaulia Syafitri

144-160
- pdf
THE EFFECT OF MOTIVATION, LEADERSHIP AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. SUJATI SINAR SEMPURNA

Hendrik Chen, Layla Hafni, Vick Stanlay Wijaya, Pamuji Hari Santoso, Ria Darmasari

161-173
- pdf
COMPARISON ANALYSIS OF SHARIA BANKS AND CONVENTIONAL BANKS IN VIEW FROM THE HEALTH LEVEL OF BANKS LISTED ON THE INDONESIA STOCK EXCHANGE

Chrisansen Wanadi, Syukri Hadi, Anigrah Okto Nainggolan, Arih Dwi Prihastomo S, Muhammad Pringgo Prayetno

174-190
- pdf
PENGARUH ROA, DER, DAN CR TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2018-2022

Billy Wilson, Sagita Charolina Sihombing, Irawati, Zulhelmi, Helly Aroza Siregar

191-202
- pdf
ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, TRUST AND PROMOTION ON GOJEK CUSTOMER LOYALTY IN PEKANBARU

Awira Harta, Stefani Chandra, Dina Olivia, Andi, Luciana Fransisca

203-216
- pdf
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN FRONTLINER PT BANK CENTRAL ASIA TBK KANTOR CABANG UTAMA PEKANBARU

Fery Salim, Achmad Tavip Junaedi, Nicholas Renaldo, Amries Rusli Tanjung, Suhardjo

217-230
- pdf
PENGARUH LINGKUNGAN KERJA, KECERDASAN EMOSI DAN KEMAMPUAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN DI CV. HM

Harry P Panjaitan, Melani Putri, Fitri Yani, Roza Sri Susanti, Suyono

231-244
- pdf
MODERATION OF TAX SOCIALIZATION ON THE INFLUENCE OF KNOWLEDGE, AWARENESS, AND DIGITALIZATION OF TAX ADMINISTRATION ON TAXPAYER COMPLIANCE AT KPP PRATAMA PEKANBARU TAMPAN

Yusrizal, Dewi Meriana, Yenny Wati, Diva Muliati

245-255
- pdf
MARKETING STRATEGY ANALYSIS ON BEAUTY PRODUCT PURCHASE DECISIONSON THE SHOPEE INDONESIA

Yusnita Octafilia, Mayssy Siregar, Levi Yana, Onny Setyawan, Yuni Friska, Wily Andresen

256-266
- pdf