Delicious Destinations: How Food Quality and Location Shape Lifelong Love for Viera Pekanbaru Cake House
DOI:
https://doi.org/10.35145/icobima.v2i1.3530Kata Kunci:
Food Quality, Location, Customer LoyaltyAbstrak
The purpose of this research is to determine the effect of food quality and location on customer loyalty at Viera Pekanbaru Cake House. The type of research used is quantitative. The population in this study were Pekanbaru people who had purchased at the Viera Pekanbaru Cake House. with a sampling technique using a purposive sampling method totaling 100 respondents. The data analysis technique used in this research is multiple linear regression analysis using the SPSS 23 program. The research results show that partially food quality has a positive and significant effect on customer loyalty, location has a positive and significant effect on customer loyalty. Furthermore, food quality and location simultaneously have a significant influence on customer loyalty at Viera Pekanbaru Cake House. The magnitude of the influence of food quality and location on customer loyalty is 55.9% and the remaining 64.1% is influenced by variables not examined in this research.
Unduhan
Data unduhan belum tersedia.
Referensi
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Kotler, P., & Keller, K., L (2016). Prinsip-Prinsip Pemasaran (Edisi 13). Jakarta: Erlangga.
Liliani, P. (2020). Analisis Pengaruh Kualitas Makanan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Dampaknya Pada Behavioral Intention Restoran Top Yammie. Jurnal Bina Manajemen, 8(2), 18–48. https://doi.org/10.52859/jbm.v8i2.85
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Robby Fauji, & Syifa Pramudita Faddila. (2020). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Pada Johar Futsal Karawang. Jurnal Manajemen & Bisnis Kreatif, 5(2), 35–56. https://doi.org/10.36805/manajemen.v5i2.1029
Sambodo Rio Sasongko. (2021). Faktor-Faktor Kepuasan Pelanggan Dan Loyalitas Pelanggan (Literature Review Manajemen Pemasaran). Jurnal Ilmu Manajemen Terapan, 3(1), 104–114.
Sangadji, M., E,. & Sopiah. (2013). Perilaku Konsumen. Yogyakarta: Andi Offset.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta.
Sunyoto. (2017). Manajemen Pemasaran (Edisi Ke 1). Jakarta: Erlangga.
Suparyanto, & Rosad. (2015). Manajemen Pemasaran. Yogyakarta: Caps Publishing.
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Tjiptono, F. (2015). Strategi Pemasaran (Edisi Ke 2). Yogyakarta: Andi Offset.
Wahyuni, S. (2016). Pengaruh Kualitas Pelayanan, Harga Dan Kepercayaan Terhadap Loyalitas Pelanggan Citra Swalayan Andalas. Formulasi Dan Uji Aktivitas Antibakteri Sediaan Krim Ekstrak Etanol Daun Ketapang (Terminalia Catappa L.) Terhadap Propionibacterium Acne DAN Staphylococcus Epidermidis Skripsi, 102, 1–146.
Winarsih, R., & Mandey, S. L. (2022). The Effect Of Price Perception, Food Quality, And Store Atmosphere On Consumer Purchase Decisions At Dabu-Dabu Lemong Resto And Coffee Megamas Area In Manado. In Wenas 388 Jurnal EMBA (Vol. 10, Issue 3).
Wirawan, A., Sjahruddin, H., (2019). Pengaruh Kualitas Produk dan Lokasi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening pada Lamuna Coffe di Kabupaten Bone. Jurnal Organisasi dan Manajemen. Issue 1, Hal. 15-26
Abd, I. M., Zuhairi, M. M. K., & Kamil, G. H. (2023). The Mediating Role of the Participatory Leadership Style on the Effect of Job Stress on Job Performance. Journal of Applied Business and Technology, 4(3), 260–270. https://doi.org/10.35145/jabt.v4i3.139
Adrian, K., Purwati, A. A., Rahman, S., Deli, M. M., & Momin, M. M. (2022). Effect of Relationship Marketing, Store Image, and Completeness of Product to Customer Loyalty through Trust as Variable Intervening (Study on Pakning Jaya Trade Business). International Conference on Business Management and Accounting (ICOBIMA), 1(1), 164–180.
Al-Somaidaee, M. M., Joumaa, B. A., & Khalid, W. K. (2023). Toxic Workplace, Mental Health and Employee Well-being, the Moderator Role of Paternalistic Leadership, an Empirical Study. Journal of Applied Business and Technology, 4(2), 114–129. https://doi.org/https://doi.org/10.35145/jabt.v4i2.126
Andi, Jufrianto, Tanjung, A. R., Komardi, D., & Purnama, I. (2023). Knowledge, Expertise, and Experience on Employee Performance at PDAM Tirta Siak Pekanbaru City. Luxury: Landscape of Business Administration, 1(2), 78–89. https://firstcierapublisher.com/index.php/luxury/article/view/26
Andi, Julina, Putra, R., & Swanto, D. J. (2022). The Influence of Competency, Career Development, Compensation and Organizational Commitment on Job Satisfaction and Performance of Public Junior High School Teacher on Bangko District, Rokan Hilir Regency. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 79–95.
Andi, Puteri, C., & Kudri, W. M. (2023). Interpersonal Communication, Transformational Leadership, and Workload on Employees’ Performance at PT Sawit Riau Makmur. Luxury: Landscape of Business Administration, 1(1), 33–43. https://firstcierapublisher.com/index.php/luxury/article/view/19
Anton, Lorensa, S., Purnama, I., Eddy, P., & Andi. (2023). Net Profit Margin, Earnings per Share, Return on Asset, Debt Equity Ratio, and Current Ratio on Firm Value in Agricultural Sector Companies Listed on Indonesia Stock Exchange 2016-2021. Journal of Applied Business and Technology, 4(2), 155–167. https://doi.org/10.35145/jabt.v4i2.131
Arum, D. S., Mulyadi, & Sianipar, P. B. H. (2023). The Effect of Thin Capitalization and Accounting Conservatism on Tax Planning with Profit Quality as a Moderating Variable in Industrial Sector Companies Listed on the Indonesia Stock Exchange for the 2018-2021 Period. Nexus Synergy: A Business Perspective, 1(2), 51–60. http://firstcierapublisher.com/index.php/nexus/article/view/18
Bongmini, E. (2023). Analysis of the Accounting Information System for Purchases of Merchandise in an Effort to Improve Internal Control at PT. Riau Abdi Sentosa. Nexus Synergy: A Business Perspective, 1(3), 138–167. https://firstcierapublisher.com/index.php/nexus/article/view/56
Chandra, T., Wijaya, E., Suryadiningrat, A., Chandra, S., Chandra, J., Indonesia, P., Dumai, P., & Office, T. (2023). Corporate Taxpayer Satisfaction and Compliance Analysis at Pratama Dumai Tax Office: Review of the Service System. International Conference on Business Management and Accounting (ICOBIMA), 1(2), 429–442. https://doi.org/https://doi.org/10.35145/icobima.v1i2.3071
Eddy, P., Meivina, D., Irman, M., Purnama, I., & Estu, A. Z. (2023). Health Level of PT Bank Perkreditan Rakyat Duta Perdana Using CAMELS Method Period 2016-2020. Luxury: Landscape of Business Administration, 1(1), 1–11. https://firstcierapublisher.com/index.php/luxury/article/view/14
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2023-11-30
