Uncovering the Path to Successful Digital Performance through Digital Technology and Digital Culture as Moderation
DOI:
https://doi.org/10.35145/icobima.v2i1.3959Kata Kunci:
Digital Technology, Digital Culture, Digital PerformanceAbstrak
The main aim of the research is to detail the relationship between digital technology adoption and corporate performance indicators, paying particular attention to the way digital culture plays a key moderating role in this process. This research was conducted qualitatively through surveys and interviews. The informants used in this research were 3 informants. Survey and interview results show a large variety of answers from informants. From the results of the interviews, the dimensions and indicators forming the variables of digital technology, digital culture, and digital performance were obtained. A deep understanding of the complex relationship between digital technology, company performance, and digital culture is a key foundation for developing effective strategies. Digital technology influences digital performance, digital culture influences digital performance, and digital culture moderates the influence of digital technology on digital performance, respectively qualitatively. Companies are recommended to provide in-depth education and training to employees on the use of digital technology and its impact on company culture. Encourage employee acceptance and active involvement in digital transformation.
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Referensi
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Aldoseri, A., Al-Khalifa, K. N., & Hamouda, A. M. (2023). Re-Thinking Data Strategy and Integration for Artificial Intelligence: Concepts, Opportunities, and Challenges. Applied Sciences, 13(7082), 1–33. https://doi.org/10.3390/app13127082
Astuti, W. A., & Augustine, Y. (2022). The Effect of Digital Technology and Agility On Company Performance with Management Accounting System as Mediation. International Journal of Research and Applied Technology, 2(1), 11–29. https://doi.org/10.34010/injuratech.v2i1.6552
Chandra, T., Renaldo, N., & Putra, L. C. (2018). Stock Market Reaction towards SPECT Events using CAPM Adjusted Return. Opción, Año 34(Especial No.15), 338–374.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59(102168), 1–37. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(163), 1–16. https://doi.org/https://doi.org/10.3390/joitmc8030163
Gaglio, C., Kraemer-Mbula, E., & Lorenz, E. (2022). The effects of digital transformation on innovation and productivity: Firm-level evidence of South African manufacturing micro and small enterprises. Technological Forecasting and Social Change, 182(121785), 1–12. https://doi.org/10.1016/j.techfore.2022.121785
Gill, P., & Baillie, J. (2018). Interviews and focus groups in qualitative research: An update for the digital age. British Dental Journal, 225(7), 668–672. https://doi.org/10.1038/sj.bdj.2018.815
Gkrimpizi, T., Peristeras, V., & Magnisalis, I. (2023). Classification of Barriers to Digital Transformation in Higher Education Institutions: Systematic Literature Review. Education Sciences, 13(746), 1–24. https://doi.org/10.3390/educsci13070746
Junaedi, A. T., Renaldo, N., Yovita, I., Veronica, K., & Jahrizal. (2023). Development of Digital Economy Teaching Materials: Basic Concepts of Business Intelligence. Reflection: Education and Pedagogical Insights, 1(2), 51–61. https://doi.org/10.61230/reflection.v1i2.28
Leal-RodrÃguez, A. L., SanchÃs-Pedregosa, C., Moreno-Moreno, A. M., & Leal-Millán, A. G. (2023). Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations. Journal of Innovation and Knowledge, 8(100409), 1–14. https://doi.org/10.1016/j.jik.2023.100409
Marpaung, E. I., Aryati, T., & Augustine, Y. (2022). The Influence Of Strategic Management Accounting And Information Technology Capability On Company Performance With Sustainable Competitive Advantage As The Mediator. International Journal of Educational Research & Social Sciences, 3(5), 2125–2139. https://doi.org/10.51601/ijersc.v3i5.516
Nyoto, Renaldo, N., & Effendi, I. (2023). SWOT Analysis of Economic Impact Development of Potential Kuantan Singingi Pacu Jalur Tourism Development. The Seybold Report, 18(02), 1342–1349. https://doi.org/10.17605/OSF.IO/T58CF
Perifanis, N. A., & Kitsios, F. (2023). Investigating the Influence of Artificial Intelligence on Business Value in the Digital Era of Strategy: A Literature Review. Information, 14(85), 1–42. https://doi.org/10.3390/info14020085
Renaldo, N., & Augustine, Y. (2022). The Effect of Green Supply Chain Management, Green Intellectual Capital, and Green Information System on Environmental Performance and Financial Performance. Archives of Business Research, 10(10), 53–77. https://doi.org/10.14738/abr.1010.13254
Renaldo, N., Hafni, L., Hocky, A., Suhardjo, & Junaedi, A. T. (2022). The Influence of Digital Technology and Efficiency Strategy on Business Sustainability with Quality Management as Moderating Variables. 2nd International Conference on Business & Social Sciences, 1464.
Renaldo, N., & Murwaningsari, E. (2023). Does Gender Diversity Moderate the Determinant of Future Firm Value? Review of Economics and Finance, 21, 680–689. https://doi.org/https://doi.org/10.55365/1923.x2023.21.72
Sekaran, U., & Bougie, R. (2016). Research Method for Business A Skill-Building Approach Seventh Edition (Seventh Ed). John Wiley & Sons. https://doi.org/10.1007/978-94-007-0753-5_102084
Sjödin, D., Parida, V., Palmié, M., & Wincent, J. (2021). How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops. Journal of Business Research, 134(May), 574–587. https://doi.org/10.1016/j.jbusres.2021.05.009
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122(889–901), 1–13. https://doi.org/10.1016/j.jbusres.2019.09.022
Vuchkovski, D., Zalaznik, M., Mitręga, M., & Pfajfar, G. (2023). A look at the future of work: The digital transformation of teams from conventional to virtual. Journal of Business Research, 163(113912), 1–17. https://doi.org/10.1016/j.jbusres.2023.113912
Zhang, W., Zeng, X., Liang, H., Xue, Y., & Cao, X. (2023). Understanding How Organizational Culture Affects Innovation Performance: A Management Context Perspective. Sustainability, 15(6644), 1–18. https://doi.org/10.3390/su15086644
Zulkifli, Z., Purwati, A. A., Renaldo, N., Hamzah, Z., & Hamzah, M. L. (2023). Employee performance of Sharia Bank in Indonesia : The mediation of organizational innovation and knowledge sharing. Cogent Business & Management, 10(3), 1–25. https://doi.org/10.1080/23311975.2023.2273609
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2023-11-30
