Vol 5 No 3 (2025): LUCRUM : Jurnal Bisnis Terapan

Lihat Vol 5 No 3 (2025): LUCRUM : Jurnal Bisnis Terapan

This journal was published on September 30th, 2025.

Jurnal ini dipublikasikan pada tanggal 30 September 2025.

Diterbitkan: 2025-09-30

Articles

THE INFLUENCE OF PROMOTION MIX AND PROFESSIONALISM ON PURCHASING DECISIONS AND CUSTOMER SATISFACTION THROUGH TRUST MEDIATION AT THE DEL' AMOUR BEAUTY CLINIC IN YOGJAKARTA

Wahyu Gunawan, Teddy Chandra, Achmad Tavip Junaedi

263-275
- pdf (English)
DETERMINASI BRAND LOYALTY DAN KEPUTUSAN PEMBELIAN: STUDI KASUS IKLAN DAN BRAND TRUST SIRUP MARJAN DI KOTA PEKANBARU

Vincent Lau, Onny Setyawan, Yusnita Octafilia Theresia A Yesu, Yuni Friska, Wily Andresen

276-286
- pdf
THE EFFECT OF POLITICAL CONNECTIONS, INDEPENDENT COMMISSIONERS, AND INSTITUTIONAL OWNERSHIP ON TAX AVOIDANCE IN LQ45 COMPANIES 2015-2020 PERIOD

Anggita Gabriella Septianny Prantiyo, Nicholas Renaldo, Dea Stri Sugestih, Suhardjo Suhardjo, Amries Rusli Tanjung

287-298
- pdf (English)
ANALYSIS OF FACTORS INFLUENCING THE AUDIT QUALITY PUBLIC ACCOUNTING FIRM ON THE PRESENT TIME (EMPIRICAL STUDY ON ACCOUNTING PUBLIC IN PEKANBARU CITY)

Suwandi Suwandi, Suharti Suharti, Berby Heng Nofriyeni, Pujiono Eddy, Anton Anton

299-308
- pdf (English)
ANALISIS PENGARUH CITRA PERUSAHAAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BAN VULKANISIR DI CV. JAYA KENCANA

Nicholas Kwok, Sarli Rahman, Bord Nandre Aprila, Dedy Novrizal, Fery Martias

309-319
- pdf
THE EFFECT OF COMMUNICATION, WORK DISCIPLINE AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE AT PT. MEGA FINANCE PEKANBARU

Grys Sela, Astri Ayu Purwati, Muhammad Luthfi Hamzah, Amirudin M. Amin, Ermina Rusilawati

320-332
- pdf (English)
PENGARUH STRUKTUR AKTIVA, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL DAN PROFITABILITAS PADA PERUSAHAAN PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2017-2021

Atika Ananda Sabrina, Jennifer Chandra, Martha Martha, Intan Diane Binangkit, David David

333-342
- pdf
PENGARUH HUMAN RELATION, INSENTIF, KERJASAMA TIM DAN REKRUTMEN TERHADAP KINERJA KARYAWAN FRONTLINER BANK CENTRAL ASIA KANTOR CABANG UTAMA PEKANBARU

Agustini Agustini, Layla Hafni, Dominicus Josephus Swanto T, Surya Safari, Novita Yulia Putri

343-358
- pdf
THE INFLUENCE OF ADVERTISING ATTRACTIVENESS, PRODUCT QUALITY, BRAND IMAGE ON PURCHASING DECISIONS AND CUSTOMER LOYALTY IN PEKANBARU COMMUNITY PURCHASING LE MINERALE WATER

Ade Erna Sari Gea, Stefani Chandra, Kayla Sukma, Yutiandri Rivai

359-372
- pdf (English)
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, PERSONAL SELLING, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI PADA PT. PRUDENTIAL LIFE ASSURANCE DI KOTA PEKANBARU

Harry Patuan Panjaitan, Irmawati Tambunan, Fitri Yani, Roza Sri Susanti, Sagita Charolina Sihombing

373-386
- pdf